Groupon is trying out a new marketplace which moves it even closer to the likes of eBay and Amazon. Groupon Stores, now in beta, enables merchants to establish a storefront at groupon.com/stores.
Products sold on Groupon Goods need to discounted 5% at a minimum and Groupon intends to charge 15% commission fees. Merchants will be responsible for order fulfillment which is very different from how orders are processed now via Groupon Goods, where fulfillment is processed by Groupon directly.
Over the years Groupon, LivingSocial and others in the daily deal space have found out that the sale of physical goods, which can be marketed and sold nationally is much more profitable than coupons and vouchers based on local offers.
Read more at JOSIC MEDIA