MMW: Groupon, Daily Deal Sites Evolving Beyond Email Marketing

The meteoric rise of daily deal sites like Groupon was almost as captivating to follow in the press as their precipitous fall. But according to the latest industry stats and projections, daily deal companies can’t be written off just yet. In fact, their comeback is underway according to industry experts and analysts like Boyan Josic.

“We all watched the historic rise of daily deals several years ago, which was quickly followed by a jarring correction in the industry,” says Josic, the founder of Daily Deal Media. “Now we are seeing a slight surge in both merchant demand and the performance of Groupon and other deal sites that have made it through some testing times.”

Read more at MobileMarketingWatch

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