It was another example of the fast-growing “daily deal” trend of group buying, in which restaurants, salons and other businesses offer huge discounts via email for a limited time, usually within 24 hours or so. The coupons become active only if enough people purchase them within that time, although buyers have several months to redeem them.
The dominant player in the daily deal industry is Chicago-based Groupon. But Wheatley turned to Try It Local, a Louisville-based site launched nine months ago that has spread to 19 other cities around the country, with another 36 in the pipeline.
Read more at USA Today